OnlyFans usage statistics

Monthly visits

December 2025 saw 305.5 million visits to OnlyFans — the highest single month on record and a 13.1% increase over November 2025. This is panel-measured data from Similarweb, not platform-disclosed.

Monthly active users vs cumulative accounts

OnlyFans's headline figure is 377.5M cumulative fan accounts — but that's accounts ever registered, not monthly active users. Independent traffic panels suggest MAU sits in the 180–230M range, materially below the 377.5M cumulative figure.

Why the gap?

• Multi-account behavior: a fan may register multiple accounts to follow different creator categories without cross-pollination in their feed.
• Inactive accounts: many fans subscribe once and never return.
• Account churn: some accounts are deleted or de-activated but stay in the cumulative count.

Session depth

5.99 average pages per session is high for a consumer entertainment site. For comparison: most social-media sites land at 4–6 pages, news sites 2–3, e-commerce 3–5. OnlyFans's depth reflects its feed-style content browsing — fans don't just check one creator, they scroll through multiple feeds in a session.

Device split

84.1% of visits come from mobile, 15.9% from desktop. Mobile dominance is consistent across regions and demographics. Even the 65+ age cohort browses primarily from phones.

Usage growth into 2026

December 2025's +13% MoM growth into 2026 was the strongest end-of-year acceleration in three years. Drivers (panel-suggested, not platform-confirmed):

• Italy + Spain market acceleration (+24%/+26% YoY 2025)
• Mexico continuing growth (+19% YoY 2025)
• Mobile-payment infrastructure improvements in LATAM
• Year-end seasonal effects (subscription gifting, etc.)

Sources

• [SIMWEB-2025] Similarweb — monthly visits, session depth, device split, MoM growth.
• [FENIX-2024] Fenix International — cumulative account totals.
• [PANEL-2024] Third-party traffic panels — MAU triangulation estimates.

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