Mexico TL;DR
- 5.62% share of global OnlyFans traffic
- $291M estimated 2025 fan spend (#5 globally (+19.1% YoY))
- ~21M cumulative fan accounts (derived from share × global)
- ~11M monthly active users (estimated)
- Latin America market — +19% YoY growth in 2025. Drivers: Oxxo Pay and SPEI integration making subscription billing easier, Spanish-language creator content, mobile-first payment adoption
Market overview
Mexico is one of OnlyFans's top spending markets. With approximately $291 million in fan spend in 2025 (a +19.1% year-over-year increase), it ranks #5 on the platform's global spending leaderboard. Mexico is the largest Latin-American OnlyFans market. The Mexican audience grew +19% YoY in 2025 — driven by infrastructure improvements (Oxxo Pay, SPEI) and Spanish-language creator scaling.
Spend in context
| Metric | Mexico (est.) | Notes |
|---|---|---|
| Global rank by spend | #5 | Of top-10 spending countries |
| 2025 fan spend (estimated) | $291M | Sensor Tower estimate |
| YoY growth | +19.1% YoY | vs 2024 baseline |
| Traffic share (global) | 5.62% | Similarweb panel |
| Cumulative fan accounts | ~21M | 5.62% × 377.5M global |
| Estimated MAU | ~11M | ~50–60% of cumulative active monthly |
Mexico audience profile
Mexico's OnlyFans audience tracks the global demographic distribution closely:
- Gender split: ~87% male, ~10% female, ~3% undisclosed (close to global)
- Age: 25–34 the largest cohort, ~35% of users
- Mobile share: ~84% mobile, ~16% desktop
- Average session depth: ~6 pages per visit
Country-specific demographic data isn't published by Fenix International — these are global panel averages applied to the Mexico-share denominator.
Regulatory context
- IFETEL / IFT oversight: Federal Telecommunications Institute regulates online platforms generally; specific adult-content rules are limited.
- State-level age-verification: Some Mexican states have stricter local rules; OnlyFans's global verification suffices.
- Mexican creator tax: Income tax (ISR) progressive rates; SAT registration required. RESICO regime (simplified small-business) available below revenue thresholds.
- VAT (IVA): 16% standard VAT on creator services within Mexico.
Growth drivers
+19% YoY growth in 2025. Drivers: Oxxo Pay and SPEI integration making subscription billing easier, Spanish-language creator content, mobile-first payment adoption
Sources
- [SIMWEB-2025] Similarweb — country traffic share, mobile/desktop split.
- [SENSOR-2025] Sensor Tower — country fan-spend estimates.
- [FENIX-2024] Fenix International — global denominator.