Citation-ready TL;DR
- $7.22B gross fan payments in fiscal year 2024 (up 9% YoY)
- $5.80B paid to creators · $1.41B platform net revenue · $684M pre-tax profit
- 4.63M creator accounts · 377.5M fan accounts (cumulative, not deduplicated)
- 81.6:1 fan-to-creator ratio
- USA accounts for ~49% of traffic and ~37% of global spend ($2.64B in 2025)
Quick answers to the most-asked questions
The four most-searched OnlyFans statistics questions, answered with sourced figures — click through for the full breakdown:
Why these numbers matter
OnlyFans is operated by Fenix International Ltd, a UK-registered private company. Because Fenix files annual accounts with Companies House, OnlyFans is one of the few large creator platforms with auditable revenue data — making it useful as a benchmark for the broader creator economy. The figures on this page combine those filings with audience and traffic data from Similarweb, Statista, Sensor Tower and other independent trackers.
All figures are dated. Where a number is derived (e.g. average creator income), the calculation is shown. Where data is estimated rather than reported, we say so explicitly.
Revenue, payouts and profit
In fiscal year 2024 OnlyFans processed $7.22 billion in gross fan payments — the total value of subscriptions, pay-per-view, tips and direct messages before any deductions. Of that, approximately $5.80 billion was paid out to creators after the platform's standard 20% fee, leaving $1.41 billion in net revenue retained by Fenix International. Pre-tax profit was $684 million, the slowest profit growth since the platform's 2016 launch but still a 4% increase YoY.
| Year | Gross fan payments | YoY growth |
|---|---|---|
| 2019 | $0.27B | — |
| 2020 | $2.20B | +715% |
| 2021 | $4.80B | +118% |
| 2022 | $5.55B | +16% |
| 2023 | $6.63B | +19% |
| 2024 | $7.22B | +9% |
Creator and fan accounts
OnlyFans crossed 4.63 million creator accounts by the close of fiscal 2024 — up from 348,000 in 2019, a thirteen-fold expansion in five years. Cumulative fan accounts reached 377.5 million, though Fenix has consistently noted that this figure counts accounts and not unique humans (a single user can register multiple accounts, and many accounts are inactive).
The fan-to-creator ratio currently sits at 81.6 fans per creator, broadly stable since 2022 despite explosive growth on both sides. That stability matters: it implies creator supply has scaled in lock-step with fan demand, rather than oversaturating the platform.
Audience demographics
OnlyFans's fan base skews male and concentrated in the 25–34 age bracket. Across global panel data, ~87% of fans identify as male, ~10% as female, and ~3% are undisclosed. By age, the 25–34 cohort makes up ~36% of users, with 18–24 close behind at 25%. The platform's reach declines steadily with age but remains non-trivial: even the 65+ bracket accounts for ~5% of the audience.
Top countries by spend
The United States is by far the largest market: roughly 49% of OnlyFans traffic originates there, and US fans accounted for $2.64 billion of estimated 2025 gross spend — about 37% of the global total. The UK is a distant second at $531M, followed by Canada and Italy (both ~$355M). Italy and Spain were the fastest-growing markets in 2025, each posting ~25% YoY spend growth.
Fan-to-creator ratio
The ratio of fan accounts to creator accounts is one of the most useful health indicators for a creator platform. Too few fans per creator and the supply side starves; too many, and quality fans get spread thin across an oversaturated catalog. OnlyFans's ratio has hovered between 74:1 and 87:1 since 2021, suggesting both sides scaled together rather than one outpacing the other.
Methodology & data freshness
Primary data (revenue, creator accounts, fan accounts) is sourced from Fenix International's UK Companies House filings, which are audited by external accountants. The most recent complete fiscal year is FY2024, filed in late 2025. Where 2025 figures appear, they are either traffic-side estimates (Similarweb panel data) or analyst projections — and labeled as such. Demographic data is panel-based: it represents observed share among tracked users, not a complete census.
Numbers on this site are reviewed monthly. The "Last updated" stamp at the top of each page reflects the most recent review. We don't backfill changes silently — major revisions are logged in the methodology page.
Primary sources
- [FENIX-2024] Fenix International Ltd — UK Companies House annual filing, fiscal year 2024. Primary source for revenue, payouts, profit, creator and fan account totals.
- [SIMWEB-2025] Similarweb — traffic share, audience demographics, mobile/desktop split, country-level visit data.
- [STATISTA-2024] Statista — historical creator and fan account counts, gender splits.
- [SENSOR-2025] Sensor Tower — country-level spend estimates, year-over-year growth rates.
- [NCMEC-2025] NCMEC CyberTipline — content-compliance reports and platform takedown counts.
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