Citation-ready TL;DR
- $7.84B gross fan payments in fiscal year 2025 (up 9% YoY)
- $6.29B paid to creators · $1.55B platform net revenue · $715M pre-tax profit
- 5.06M creator accounts · 437.1M fan accounts (cumulative, not deduplicated)
- 86.3:1 fan-to-creator ratio
- USA accounts for ~41% of traffic (Similarweb, June 2026) and ~37% of global spend ($2.64B in 2025)
Quick answers to the most-asked questions
The four most-searched OnlyFans statistics questions, answered with sourced figures — click through for the full breakdown:
Why these numbers matter
OnlyFans is operated by Fenix International Ltd, a UK-registered private company. Because Fenix files annual accounts with Companies House, OnlyFans is one of the few large creator platforms with auditable revenue data — making it useful as a benchmark for the broader creator economy. The figures on this page combine those filings with audience and traffic data from Similarweb, Statista, Sensor Tower and other independent trackers.
All figures are dated. Where a number is derived (e.g. average creator income), the calculation is shown. Where data is estimated rather than reported, we say so explicitly.
Revenue, payouts and profit
In fiscal year 2025 (year to 30 November 2025) OnlyFans processed $7.84 billion in gross fan payments — the total value of subscriptions, pay-per-view, tips and direct messages before any deductions, up 9% on FY2024's $7.22B. Of that, $6.29 billion went to creators after the platform's standard 20% fee, leaving $1.55 billion in revenue retained by Fenix International. Pre-tax profit was $715 million, up 5%; for the first time subscription revenue fell (−10%) while pay-per-view, tips and messages grew 20% and now make up 73% of platform revenue.
| Year | Gross fan payments | YoY growth |
|---|---|---|
| 2019 | $0.27B | — |
| 2020 | $2.20B | +715% |
| 2021 | $4.80B | +118% |
| 2022 | $5.55B | +16% |
| 2023 | $6.63B | +19% |
| 2024 | $7.22B | +9% |
| 2025 | $7.84B | +9% |
Creator and fan accounts
OnlyFans reached 5.06 million creator accounts by the close of fiscal 2025 — up from 348,000 in 2019, a fourteen-fold expansion in six years. Cumulative fan accounts reached 437.1 million (+16%), though Fenix has consistently noted that this figure counts accounts and not unique humans (a single user can register multiple accounts, and many accounts are inactive).
The fan-to-creator ratio now sits at 86.3 fans per creator (FY2024: 81.6), inside the 74:1–87:1 band it has held since 2021 despite explosive growth on both sides. That stability matters: it implies creator supply has scaled in lock-step with fan demand, rather than oversaturating the platform.
Audience demographics
OnlyFans's fan base skews male and concentrated in the 25–34 age bracket. Across global panel data, ~87% of fans identify as male, ~10% as female, and ~3% are undisclosed. By age, the 25–34 cohort makes up ~36% of users, with 18–24 close behind at 25%. The platform's reach declines steadily with age but remains non-trivial: even the 65+ bracket accounts for ~5% of the audience.
Top countries by spend
The United States is by far the largest market: roughly 41% of OnlyFans traffic originates there (Similarweb, June 2026), and US fans accounted for $2.64 billion of estimated 2025 gross spend — about 37% of the global total. By traffic, Germany has moved into second place (5.67%), just ahead of the UK (4.99%) and Canada (4.96%), while Mexico has dropped out of the top five. By spend, the UK remains a distant second at $531M, followed by Canada and Italy (both ~$355M). Italy and Spain were the fastest-growing markets in 2025, each posting ~25% YoY spend growth.
Fan-to-creator ratio
The ratio of fan accounts to creator accounts is one of the most useful health indicators for a creator platform. Too few fans per creator and the supply side starves; too many, and quality fans get spread thin across an oversaturated catalog. OnlyFans's ratio has hovered between 74:1 and 87:1 since 2021, suggesting both sides scaled together rather than one outpacing the other.
Methodology & data freshness
Primary data (revenue, creator accounts, fan accounts) is sourced from Fenix International's UK Companies House filings, which are audited by external accountants. The most recent complete fiscal year is FY2025 (year to 30 November 2025), filed on 20 September 2026 and released on 27 September 2026. Where calendar-2026 figures appear, they are either traffic-side estimates (Similarweb panel data) or analyst projections — and labeled as such. Demographic data is panel-based: it represents observed share among tracked users, not a complete census.
Numbers on this site are reviewed monthly. The "Last updated" stamp at the top of each page reflects the most recent review. We don't backfill changes silently — major revisions are logged in the methodology page.
Primary sources
- [FENIX-2025] Fenix International Ltd — UK Companies House annual filing, fiscal year 2025 (released 27 September 2026). Primary source for revenue, payouts, profit, creator and fan account totals.
- [FENIX-2024] Fenix International Ltd — UK Companies House annual filing, fiscal year 2024. Prior-year comparatives.
- [SIMWEB-2026] Similarweb — traffic share, audience demographics, country-level visit data. Latest snapshot: June 2026.
- [STATISTA-2024] Statista — historical creator and fan account counts, gender splits.
- [SENSOR-2025] Sensor Tower — country-level spend estimates, year-over-year growth rates.
- [NCMEC-2025] NCMEC CyberTipline — content-compliance reports and platform takedown counts.
Editorial picks sister sites
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FAQ
How much does the average OnlyFans creator earn?
The average OnlyFans creator earns approximately $1,253 per year (mean), but the median is much lower at around $180 per year. The distribution is highly skewed — the top 1% of creators capture roughly 33% of total payouts, while the bottom 50% earn less than $180/year combined.
How much money does OnlyFans make?
OnlyFans (Fenix International Ltd) reported $7.84 billion in gross fan payments for FY2025 (year to 30 November 2025), with $1.55 billion in platform revenue after the 80/20 creator-favorable split. Pre-tax profit was $715 million (9.1% of fan payments). All figures are from the audited UK Companies House filing released on 27 September 2026.
How many OnlyFans creators are there?
OnlyFans had 5.06 million creator accounts at the end of FY2025, up 9% year-over-year. The platform also reports 437.1 million cumulative fan accounts, up 16%.
What countries use OnlyFans the most?
The United States dominates with 41.37% of global traffic (Similarweb, June 2026) and an estimated $2.64B in 2025 spend, followed by Germany (5.67%), the UK (4.99%), Canada (4.96%), and Spain (3.04%). Italy and Spain are the fastest-growing markets by spend at +24.5% and +25.6% YoY respectively.
Is OnlyFans profitable?
Yes — OnlyFans reported $715 million in pre-tax profit on $1.55 billion platform revenue for FY2025 (46% of revenue, 9.1% of gross fan payments). FY2023 was the peak-margin year at 9.92% of fan payments. Profit grew 5% while revenue grew 10%: the margin has slipped for two years running as administrative expenses rose 24%.
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