Europe TL;DR
- $1.7B+ aggregate European fan spend 2025 (UK + Germany + Italy + France + Spain + others)
- UK the largest single European market at $531M
- Italy & Spain the fastest-growing in 2025 (+24% / +26% YoY)
- EU-27 ex UK likely overtook UK on aggregate spend in 2025
- DSA + AVMSD apply across the EU; UK has its own OSA regime
Aggregate European size
Adding up the European countries that appear individually in the top 10 spending markets — UK ($531M), Italy ($355M), France ($237M), Germany ($237M), Spain ($194M) — gives roughly $1.55 billion. With smaller European markets (Netherlands, Sweden, Belgium, Poland, Austria, Switzerland, etc.) likely contributing another $200M+, the aggregate European market is on the order of $1.7–1.9B in 2025.
That's roughly 25% of OnlyFans's global ~$7.1B fan spend in 2025 — making Europe the second-largest region after North America (~46% globally), and ahead of Asia-Pacific or Latin America.
Top European markets
| Rank (in EU) | Country | 2025 spend (est.) | YoY |
|---|---|---|---|
| 1 | United Kingdom* | $531M | — |
| 2 | Italy | $355M | +24.5% |
| 3 | France | $237M | — |
| 4 | Germany | $237M | — |
| 5 | Spain | $194M | +25.6% |
| — | Other EU + Switzerland | ~$200M | — |
* UK no longer in EU since 2020 but historically grouped with Europe for market analysis.
Growth story: Italy and Spain
The standout 2025 growth in Europe came from Italy (+24.5%) and Spain (+25.6%) — both posting growth rates well above the global ~8–10% baseline. Three drivers explain why Southern Europe accelerated:
- Mobile-payment maturity. Both countries have caught up to Northern European subscription-payment habits over 2023–2025 (Apple Pay, Google Pay, SEPA Instant adoption all rose materially).
- Local-language creators. Italian- and Spanish-language creator content has grown faster than the platform average. The recommendation engine surfaces same-country creators meaningfully better than it did 2–3 years ago.
- Subscription normalization. Spotify, Netflix, and Disney+ saturation in these markets has trained consumers on monthly digital-content subscriptions — OnlyFans benefits from those habits.
Top spending countries 2025 — European markets in context
Regulatory landscape
Europe is OnlyFans's most complex regulatory geography. Three frameworks apply:
- EU Digital Services Act (DSA). Mandatory transparency reports, complaint mechanisms, risk assessments. OnlyFans falls under the DSA's "very large online platforms" provisions for some services.
- EU Audiovisual Media Services Directive (AVMSD). Country-of-origin enforcement, content classification obligations, age-verification standards.
- National regimes: UK Online Safety Act (UK), JMStV (Germany), AGCom rules (Italy), CSA rules (France), CNMC (Spain), KAVI (Finland), and others.
The compliance footprint is substantial — Fenix International maintains country-specific adjustments to age verification, content moderation, and user-data handling. Compliance costs are part of why FY2024 profit growth lagged revenue growth.
European audience profile
European users track the global age and gender distribution closely:
- Gender split: ~88% male / ~10% female / ~2% undisclosed (close to global)
- Age: 25–34 the largest cohort across European markets
- Mobile share: 82–87% across European countries
- Average session depth: comparable to global ~5.99 pages/visit
Sources
- [SIMWEB-2025] Similarweb — country-level traffic share for European markets.
- [SENSOR-2025] Sensor Tower — country-level spend and YoY growth.
- [FENIX-2024] Fenix International — global denominator.
- [EU-DSA-2024] European Commission — DSA enforcement and transparency report obligations.